One to One approach
One-to-One approach is a Customer Relationship Management (CRM) strategy that emphasizes on personal interactions with the customers. It is very effective in the sense that it helps foster greater customer loyalty and better returns on marketing investment. There are two types of one-to-one approach – personalized and customized. In the personalized approach, the firm decides what marketing mix is suitable for the individual; on the other hand, in customized approach the customer proactively specifies one or more elements of their marketing mix.
We at Wizie design the marketing campaigns by targeting a customer segment on the basis of demographics, nature, personal habits etc. and reach them in a personal manner. It is a very effective method because the customers become comfortable for being approached personally.